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Things You’re Probably Wondering
About mOI and immune health
What is mOI?
mOI is a personal immune health platform. It combines advanced health testing, multi-modal tracking, and AI-powered insights into one connected view of your health over time.
Most people collect health information in fragments. A blood test here, a GP appointment there, results that never talk to each other. mOI brings it all together so you can start to see patterns, understand what's changing, and feel more in control.
'mOI' and 'mOI Health' are trading names of OtoImmune Limited, the company that develops and operates all mOI products, services, and digital platforms. When you see either name on our website, in our communications, or in your results, they refer to the same registered organisation. All purchases, data processing, and services are provided by OtoImmune Limited.
Most people collect health information in fragments. A blood test here, a GP appointment there, results that never talk to each other. mOI brings it all together so you can start to see patterns, understand what's changing, and feel more in control.
'mOI' and 'mOI Health' are trading names of OtoImmune Limited, the company that develops and operates all mOI products, services, and digital platforms. When you see either name on our website, in our communications, or in your results, they refer to the same registered organisation. All purchases, data processing, and services are provided by OtoImmune Limited.
What is immune health?
Your immune system has three jobs: defending against threats, tolerating everyday exposures, and repairing after stress or illness. When those three things stay in balance, you feel well. When they drift out of balance, you might notice fatigue, recurring infections, gut issues, skin changes, inflammation, or symptoms that come and go without a clear cause.
Immune health isn't just about whether you catch colds. It's connected to your energy, your hormones, your gut, your mood, and your long-term wellbeing. Understanding it means understanding how all of those systems work together.
Immune health isn't just about whether you catch colds. It's connected to your energy, your hormones, your gut, your mood, and your long-term wellbeing. Understanding it means understanding how all of those systems work together.
What is a biomarker?
A biomarker is a measurable signal of what's happening inside your body. It might come from your blood, your stool, or other tissues, and it reflects how your organs, hormones, immune system, and metabolism are functioning right now.
Common examples include CRP, which indicates inflammation, vitamin D, which affects immune function, and autoantibodies, which can signal early immune dysregulation. Tracking biomarkers over time helps you understand your personal baseline, spot changes, and see how your lifestyle or any treatments might be influencing your health.
Common examples include CRP, which indicates inflammation, vitamin D, which affects immune function, and autoantibodies, which can signal early immune dysregulation. Tracking biomarkers over time helps you understand your personal baseline, spot changes, and see how your lifestyle or any treatments might be influencing your health.
Why does mOI focus on immune balance rather than boosting?
Because boosting isn't the goal. Your immune system doesn't need to be stronger. It needs to be balanced.
A well-functioning immune system defends, tolerates, and repairs. Problems tend to arise when one of those functions gets too active or too sluggish, not because the immune system isn't working hard enough. Generic boosting approaches don't account for your individual biology and can sometimes make things worse. mOI helps you understand your own baseline so you can support balance in a way that's actually right for you.
A well-functioning immune system defends, tolerates, and repairs. Problems tend to arise when one of those functions gets too active or too sluggish, not because the immune system isn't working hard enough. Generic boosting approaches don't account for your individual biology and can sometimes make things worse. mOI helps you understand your own baseline so you can support balance in a way that's actually right for you.
Why is immune health so important?
Your immune system is involved in almost everything your body does. It influences your energy levels, your gut health, your hormones, how you recover from illness or exercise, how much inflammation you carry, and your long-term health outlook.
Most people only think about their immune system when something goes wrong. mOI helps you understand it before that point, so you can make more informed decisions, spot changes earlier, and have better conversations with your clinicians.
Most people only think about their immune system when something goes wrong. mOI helps you understand it before that point, so you can make more informed decisions, spot changes earlier, and have better conversations with your clinicians.
Do I need an autoimmune diagnosis to use mOI?
No. mOI is built for people living with autoimmune and chronic inflammatory conditions, but plenty of members join without a diagnosis. Some are trying to work out what could be causing their symptoms, some have a family history and want to understand their risk, and some simply want a clearer picture of their immune health.
If you are still looking for answers, tracking your symptoms and bringing together your health, lifestyle and wearable data can help you build a clearer record of what is happening between appointments and give your healthcare professional more context.
If you are still looking for answers, tracking your symptoms and bringing together your health, lifestyle and wearable data can help you build a clearer record of what is happening between appointments and give your healthcare professional more context.
Do I need an autoimmune diagnosis to use mOI?
No. mOI is a registered Class I Software as a Medical Device that gives you personalised health information and insights based on your data, alongside providing you with the ability to order immune-related health tests. It does not diagnose conditions, recommend treatments or replace your relationship with your clinician.
It is built to complement your care, not substitute for it. If you have concerns about your health, speak to a qualified healthcare professional.
It is built to complement your care, not substitute for it. If you have concerns about your health, speak to a qualified healthcare professional.
Where is mOI available?
mOI membership and the app are available to anyone aged 18 or over who lives in England, Scotland or Wales. Our tests, kits and home phlebotomy appointments are available in the same areas.
We plan to expand beyond the UK, and we will announce that when it happens.
We plan to expand beyond the UK, and we will announce that when it happens.
Is there an age limit?
Yes. mOI is for people aged 18 and over. The platform has not been designed or validated for use by under-18s.
Membership
Is mOI really free?
Yes. Joining mOI is free. You can create an account, download the app, track your health, upload your existing results, connect a wearable, get personalised insights and generate a summary for your clinician without paying anything and without buying a test.
You pay only when you choose to add something: a health test, or the mOI Health Coach programme.
Over time we are likely to add both new free features and also new paid features and we always update our users and those who have registered for our newsletter on these as and when they are available.
You pay only when you choose to add something: a health test, or the mOI Health Coach programme.
Over time we are likely to add both new free features and also new paid features and we always update our users and those who have registered for our newsletter on these as and when they are available.
What does free membership include?
Membership gives you the mOI app and the core platform. That includes health tracking and your health journey, the ability to upload your own test results and genetic data, wearable integration, health scores and graphs, personalised insights from Oto, resources matched to what you are tracking, health summaries for your clinician, access to our community, events and webinars, and our partner perks.
Membership is designed to grow with you. The more data you add and the longer you track, the more meaningful your insights become.
Membership is designed to grow with you. The more data you add and the longer you track, the more meaningful your insights become.
Do I have to buy a health test?
No. You can join and use mOI without ever buying a test.
That said, testing can add biological information that tracking alone cannot give you, and it is what makes many of the insights possible.
If you are not ready to order tests from us, you can start by tracking and uploading results you already have, and add testing later.
That said, testing can add biological information that tracking alone cannot give you, and it is what makes many of the insights possible.
If you are not ready to order tests from us, you can start by tracking and uploading results you already have, and add testing later.
How do I join?
Choose Join free on the website or download the mOI app, create your account and set up your profile. You do not need to give us payment details to join. We will ask you for some basic information such as your name, contact details, gender and date of birth, so we can set up your health record appropriately.
Will mOI always be free?
Membership as it stands today is free, and we intend to keep it that way. In future we may offer an optional paid upgrade with additional features, which you would be free to take or ignore. If we ever move a feature that is included in free membership behind a paid upgrade, we will give you reasonable notice first.
Can I close my account?
Yes, at any time. Contact us at support@moihealth.com or use your account settings. Closing your account ends your membership and your access to the app.
If you have an order in progress, closing your account does not cancel it. Any results that become available afterwards will be emailed to the address held in your account, so please make sure it is up to date. If you have bought an mOI Health Coach programme, that continues with your coach.
If you have an order in progress, closing your account does not cancel it. Any results that become available afterwards will be emailed to the address held in your account, so please make sure it is up to date. If you have bought an mOI Health Coach programme, that continues with your coach.
What happens if I stop using my account?
If there is no activity on your account for three months, we treat it as dormant. Nothing is deleted automatically and you can pick up where you left off simply by logging back in. We may close and delete a dormant account, but only after giving you at least 30 days' notice by email.
What happens to my data if I close my account?
Our Privacy Notice sets out how long we keep each type of data, why, and what your rights are. If you want your data deleted, you can ask us at dataprotection@moihealth.com.
Product
How does mOI work?
mOI gives you everything you need to understand your immune health in one place. Here's how it works.
1. Join as a member and build your profile. Start by setting up your immune health profile. Log your current treatments and medications, connect your wearables like Apple Health and Google Health (Fitbit coming soon), and record your health history in My Journey, including diagnoses, family history, and key life events.
2. Start tracking. Log symptoms, treatments, medications, and appointments as they happen. Track supplements and lifestyle factors daily. Everything relevant to your immune health, in one place as you go.
3. Order your health tests. Choose from genomics, precision immune blood panels, and gut health testing. A trained phlebotomist comes to you at home, your sample is processed by a UKAS-accredited laboratory, and your results come back into the app as part of one integrated picture, not isolated numbers on a page. Tests are available to members and priced separately.
4. Get integrated insights. mOI connects your wearable data, tracking logs, and test results. Oto AI surfaces patterns across all your data points, revealing discoveries you wouldn't find from a single test alone.
5. Share your health story. Generate a clinician-ready summary letter and share it with your doctor, specialist, family, employer, or insurer. Arrive at every appointment prepared and ready to be understood.
The longer you use mOI and the more data you add, the more meaningful your picture becomes.
1. Join as a member and build your profile. Start by setting up your immune health profile. Log your current treatments and medications, connect your wearables like Apple Health and Google Health (Fitbit coming soon), and record your health history in My Journey, including diagnoses, family history, and key life events.
2. Start tracking. Log symptoms, treatments, medications, and appointments as they happen. Track supplements and lifestyle factors daily. Everything relevant to your immune health, in one place as you go.
3. Order your health tests. Choose from genomics, precision immune blood panels, and gut health testing. A trained phlebotomist comes to you at home, your sample is processed by a UKAS-accredited laboratory, and your results come back into the app as part of one integrated picture, not isolated numbers on a page. Tests are available to members and priced separately.
4. Get integrated insights. mOI connects your wearable data, tracking logs, and test results. Oto AI surfaces patterns across all your data points, revealing discoveries you wouldn't find from a single test alone.
5. Share your health story. Generate a clinician-ready summary letter and share it with your doctor, specialist, family, employer, or insurer. Arrive at every appointment prepared and ready to be understood.
The longer you use mOI and the more data you add, the more meaningful your picture becomes.
What makes mOI different?
Most health tools give you one thing: a tracker, a test result, or a piece of content. mOI brings them together. Your symptom history, test results (whether from mOI or results you have uploaded from elsewhere), wearable data and personalised insights all sit in one place, connected and growing over time.
Our testing also goes deeper than most. Advanced blood biomarkers across more than 50 markers, gut and microbiome analysis, autoantibody panels and optional whole genome sequencing, all built around immune health and linked to everything else you track.
It is also free to join, so you can build that picture before you spend anything.
Our testing also goes deeper than most. Advanced blood biomarkers across more than 50 markers, gut and microbiome analysis, autoantibody panels and optional whole genome sequencing, all built around immune health and linked to everything else you track.
It is also free to join, so you can build that picture before you spend anything.
Who is mOI for?
mOI is built for anyone navigating immune health, whether you're searching for answers, managing a condition, or staying ahead of risk. Here's where people tend to find it most useful.
Exploring symptoms Something's not right, but you don't have answers yet. Your results look "normal", but you don't feel it. mOI helps you track symptoms to spot what's changing, understand what to test next so you get answers faster, and bring clear evidence into appointments so you're taken seriously.
Recently diagnosed You've got a diagnosis. Now it's about understanding what it actually means for you. There's relief, but also uncertainty around decisions, side effects, and conflicting advice. mOI helps you track symptoms and treatments to see what's helping and what isn't, spot the difference between side effects and warning signs, and arrive at appointments with a clear timeline so conversations are more focused.
Navigating flares Your symptoms come and go, but that doesn't make them any less disruptive. mOI helps you track patterns and triggers to act earlier, compare symptoms and results to know when treatment isn't working, and build the evidence to push for more effective care.
Supporting someone You're there for a loved one and trying to make sense of it all. Information is fragmented, appointments are short, and it's easy to miss what's changing. mOI helps them keep their symptoms and care in one place, so you can follow their journey together, understand what's changing and what's worth acting on, and go into appointments with a clear record that supports the conversation.
Staying vigilant A family member's been diagnosed, or you know your background puts you at higher risk. You're not being anxious. You're being smart. mOI helps you combine your genetics, history, and data to understand where your risk sits, focus your efforts where they make a real difference, and track over time to catch small shifts before they become something bigger.
Feeling stable Things are in a good place right now. The goal is to keep it that way. mOI helps you track symptoms and biomarkers to confirm that stability is real, monitor trends over time to spot shifts before they become flares, and understand what's normal for you so not every change feels like something to worry about.
Optimising health Your baseline is good, and you want to build on it. You track everything. Except this. mOI helps you test and track your data to measure real biological impact, understand how training, stress, and diet affect your immune health, and stay ahead of silent changes before they become a problem.mOI is built for anyone navigating immune health, whether you're searching for answers, managing a condition, or staying ahead of risk. Here's where people tend to find it most useful.
Exploring symptoms Something's not right, but you don't have answers yet. Your results look "normal", but you don't feel it. mOI helps you track symptoms to spot what's changing, understand what to test next so you get answers faster, and bring clear evidence into appointments so you're taken seriously.
Recently diagnosed You've got a diagnosis. Now it's about understanding what it actually means for you. There's relief, but also uncertainty around decisions, side effects, and conflicting advice. mOI helps you track symptoms and treatments to see what's helping and what isn't, spot the difference between side effects and warning signs, and arrive at appointments with a clear timeline so conversations are more focused.
Navigating flares Your symptoms come and go, but that doesn't make them any less disruptive. mOI helps you track patterns and triggers to act earlier, compare symptoms and results to know when treatment isn't working, and build the evidence to push for more effective care.
Supporting someone You're there for a loved one and trying to make sense of it all. Information is fragmented, appointments are short, and it's easy to miss what's changing. mOI helps them keep their symptoms and care in one place, so you can follow their journey together, understand what's changing and what's worth acting on, and go into appointments with a clear record that supports the conversation.
Staying vigilant A family member's been diagnosed, or you know your background puts you at higher risk. You're not being anxious. You're being smart. mOI helps you combine your genetics, history, and data to understand where your risk sits, focus your efforts where they make a real difference, and track over time to catch small shifts before they become something bigger.
Feeling stable Things are in a good place right now. The goal is to keep it that way. mOI helps you track symptoms and biomarkers to confirm that stability is real, monitor trends over time to spot shifts before they become flares, and understand what's normal for you so not every change feels like something to worry about.
Optimising health Your baseline is good, and you want to build on it. You track everything. Except this. mOI helps you test and track your data to measure real biological impact, understand how training, stress, and diet affect your immune health, and stay ahead of silent changes before they become a problem.mOI is built for anyone navigating immune health, whether you're searching for answers, managing a condition, or staying ahead of risk. Here's where people tend to find it most useful.
Can I use mOI without taking a test?
Yes. Testing is optional. Tracking tells you what you are experiencing over time, while testing can add biological information. Bringing different types of information together can provide additional context and personal insights.
Can I upload tests I have already had?
Yes. You can upload genetic data from 23andMe or Ancestry and we will extract the genetic variants that are relevant to your immune health. We are currently working on the ability for users to upload results from other providers and hope to launch this feature soon.
We do not keep the raw genetic file you upload. We keep the variants we extract.
We do not keep the raw genetic file you upload. We keep the variants we extract.
Which wearables can I connect?
You can connect Apple Health and Google Health and choose exactly what you want to share with us. We are currently adding further devices, so the list is growing!
Can I share my information with my doctor?
Yes, and it is one of the main reasons we built mOI. In the app, go to Settings and select Letter to Clinician. We will email you a formatted summary within 48 hours that you can share with your GP or specialist, or with anyone else you choose, such as a family member, an employer or an insurer.
Too many people go into appointments without the evidence they need to be taken seriously. The more you have tracked and tested, the stronger that summary becomes.
Too many people go into appointments without the evidence they need to be taken seriously. The more you have tracked and tested, the stronger that summary becomes.
Where can I access my data?
Almost everything is in the mOI app, on iOS, Android and the web app. Your results, symptom tracking, health history, insights and anything you have uploaded are stored in one place and available whenever you need them.
Health testing
Do I need to be a member to buy a test?
Yes, but membership is free. Tests are bought through mOI and your results are delivered into the app, so you need an account for them to land somewhere. Creating one takes a couple of minutes and costs nothing.
What tests are available?
Each test targets a different layer of immune health. Full details are on our Health tests page.
Whole Genome+: whole genome sequencing from a blood sample, providing a long-term genetic reference that can be interpreted for supported health insights over time.
Immune Core: a comprehensive blood panel covering more than 50 biomarkers across hormones, stress, iron, thyroid, cholesterol and more. We recommend that most mOI members start here.
Gut Health: stool-based markers that measure inflammation, antibodies and blood, including faecal calprotectin, secretory IgA and qFIT.
Gut Health+: everything in Gut Health, plus deep microbiome sequencing. Gut Health shows you the problem, Gut Health+ helps you understand why.
Gut Autoimmunity: a blood test for signs of coeliac disease, Crohn's, colitis and similar conditions. Note that you need to have been eating gluten regularly for at least six weeks for coeliac results to be accurate.
Thyroid and Endocrine Autoimmunity: checks the immune drivers behind the most common thyroid and hormone conditions.
Joints and Connective Tissue Autoimmunity: covers the key autoantibodies behind rheumatoid arthritis, lupus, Sjogren's and related conditions.
Whole Genome+: whole genome sequencing from a blood sample, providing a long-term genetic reference that can be interpreted for supported health insights over time.
Immune Core: a comprehensive blood panel covering more than 50 biomarkers across hormones, stress, iron, thyroid, cholesterol and more. We recommend that most mOI members start here.
Gut Health: stool-based markers that measure inflammation, antibodies and blood, including faecal calprotectin, secretory IgA and qFIT.
Gut Health+: everything in Gut Health, plus deep microbiome sequencing. Gut Health shows you the problem, Gut Health+ helps you understand why.
Gut Autoimmunity: a blood test for signs of coeliac disease, Crohn's, colitis and similar conditions. Note that you need to have been eating gluten regularly for at least six weeks for coeliac results to be accurate.
Thyroid and Endocrine Autoimmunity: checks the immune drivers behind the most common thyroid and hormone conditions.
Joints and Connective Tissue Autoimmunity: covers the key autoantibodies behind rheumatoid arthritis, lupus, Sjogren's and related conditions.
How does testing work?
Choose your test on the mOI website or in the app and complete your purchase. Your kit is sent to you by post.
For blood tests, book your phlebotomy appointment once your kit has arrived. It is important to wait for the kit, so you do not miss your appointment window. A trained phlebotomist comes to your home, or somewhere convenient for you, between 8am and 2pm, Monday to Wednesday. They take your sample, spin it on site to separate the serum before it goes anywhere, and take it to the post office themselves for tracked dispatch to the lab. The home visit is charged separately at £99 and appears as its own line at checkout.
For gut tests, your kit contains everything you need to collect your sample at home, with clear instructions, and a prepaid envelope to return it.
For blood tests, book your phlebotomy appointment once your kit has arrived. It is important to wait for the kit, so you do not miss your appointment window. A trained phlebotomist comes to your home, or somewhere convenient for you, between 8am and 2pm, Monday to Wednesday. They take your sample, spin it on site to separate the serum before it goes anywhere, and take it to the post office themselves for tracked dispatch to the lab. The home visit is charged separately at £99 and appears as its own line at checkout.
For gut tests, your kit contains everything you need to collect your sample at home, with clear instructions, and a prepaid envelope to return it.
Why does the home visit cost extra?
The £99 covers a trained phlebotomist coming to you, drawing from the vein, spinning your sample on site and taking it for dispatch. It is a fixed cost per visit, not per test, so if you combine several blood tests into one appointment the cost per test falls.
How do I take my sample?
It depends on the test. For blood tests you do not take your own sample at all. A trained phlebotomist visits you, takes your blood from a vein in your arm, centrifuges it on site and sends it to the lab on your behalf. For gut tests you collect your own sample at home, following the instructions in the kit, and post it back in the envelope provided.
What's the difference between blood and gut tests?
Blood tests show what is happening across your immune system, hormones, nutrients and metabolism right now. Add Whole Genome+ and you also get the genetic picture underneath.
Gut tests focus on the gut as an immune environment. Around 70% of your immune system sits in the gut, so stool markers such as faecal calprotectin, secretory IgA and qFIT, combined with microbiome analysis, give a picture of gut inflammation, barrier health and microbial activity that blood tests alone cannot.
Many members use both.
Gut tests focus on the gut as an immune environment. Around 70% of your immune system sits in the gut, so stool markers such as faecal calprotectin, secretory IgA and qFIT, combined with microbiome analysis, give a picture of gut inflammation, barrier health and microbial activity that blood tests alone cannot.
Many members use both.
How long does it take to get results?
For Whole Genome+, we aim to get your results to you within six weeks of your sample reaching the lab. For all other tests, we aim for 10 working days.
Occasionally it takes longer for reasons outside our control. Turnaround times are estimates rather than guarantees.
Occasionally it takes longer for reasons outside our control. Turnaround times are estimates rather than guarantees.
Where will I see my results?
Most results appear directly in the app, linked to your health record, so they sit alongside your tracking and insights rather than arriving as a standalone report. For some tests, including certain gut health results, you may receive a PDF report instead. Where that applies, we will make it clear at the time.
What can I learn from my results?
That depends on the test. A blood test shows how your immune system, hormones, nutrients and metabolism are functioning now. A gut test shows what is happening in your digestive system and how it interacts with your immune health. Whole Genome+ shows how you are built genetically and adds context to everything else.
Over time, and combined with your tracking, your results help you see patterns, understand what is changing and have better-informed conversations with your clinician. mOI does not tell you what is wrong. It helps you understand what is happening.
Over time, and combined with your tracking, your results help you see patterns, understand what is changing and have better-informed conversations with your clinician. mOI does not tell you what is wrong. It helps you understand what is happening.
How often should I test?
It depends where you are. For most members, retesting once a year gives a meaningful picture of what has changed. If you are managing an active condition, navigating a flare or making significant changes, testing more often can help you see what is shifting.
Whole Genome+ is a one-time test. Your DNA does not change, so once you have it, it works as a permanent reference point.
Whole Genome+ is a one-time test. Your DNA does not change, so once you have it, it works as a permanent reference point.
Are the tests reliable?
Yes. All tests are processed by UKAS-accredited laboratories using clinical-grade methods, the same ones used in NHS and private diagnostic settings. Your sample is collected by a trained phlebotomist, centrifuged on site before it moves anywhere, and handled through a tracked chain of custody to the lab.
What are the limitations of the tests?
mOI tests provide health insights. They do not diagnose medical conditions, and they are not a substitute for clinical assessment. Your results should not be used to make health or treatment decisions on their own.
Some areas of the science, particularly microbiome research, are still developing. We are clear about what is well established and what is still emerging. If your results raise questions, the right next step is a conversation with your GP or specialist.
Some areas of the science, particularly microbiome research, are still developing. We are clear about what is well established and what is still emerging. If your results raise questions, the right next step is a conversation with your GP or specialist.
What happens after I purchase a test?
Your kit is dispatched to you. For blood tests, book your phlebotomy appointment once it arrives. Your phlebotomist collects and processes your sample and sends it to the lab. Results are usually back within 10 working days of the sample reaching the lab, or up to six weeks for Whole Genome+. You will get a notification in the app when they are ready. For gut tests, your kit contains everything you need to collect your sample at home.
What if there's an issue with my sample?
If a sample fails because of something on our side or our laboratory partner's, we will repeat the test at no charge. If it fails for other reasons, such as instructions not being followed or items not being returned correctly, an additional fee may apply. Full details are in our Terms and Conditions of Sale.
mOI Health Coach
What is mOI Health Coach?
mOI Health Coach pairs you with a named, independent health coach for three months. It includes two 30-minute one-to-one video consultations, one at the start and one to wrap up at the end, a written plan, two structured written check-ins and brief email support in between. It costs £199, including VAT, as a single payment.
It is coaching, not medical treatment. Your coach is an independent professional, not an mOI employee.
It is coaching, not medical treatment. Your coach is an independent professional, not an mOI employee.
Is this a clinical service?
No. mOI Health Coach is a health coaching programme. Your coach does not diagnose, prescribe or provide clinical treatment. The coaching is provided by the named coach, not by OtoImmune. If your coach sees something that needs clinical attention, they will recommend that you speak to your GP or specialist.
It is also not an emergency or crisis service. If you need urgent help, contact your GP, call 111, or in an emergency call 999.
It is also not an emergency or crisis service. If you need urgent help, contact your GP, call 111, or in an emergency call 999.
Do I need to be a member?
Yes. You need a mOI Health membership to buy mOI Health Coach. Membership is free. If you do not have an account, you will be asked to create one at checkout. Creating an account takes less than one minute.
What data will my coach see?
Only what you choose to share. You can send relevant health information and documents by email, for example your Letter to Clinician, test results or other documents exported from the mOI app. Your coach does not have access to your mOI account.
We pass your coach your name, contact details and the details of your purchase so they can get in touch and deliver the programme. Your coach is responsible for the information you share with them under their own privacy notice.
We pass your coach your name, contact details and the details of your purchase so they can get in touch and deliver the programme. Your coach is responsible for the information you share with them under their own privacy notice.
Can I choose my coach?
Katja is currently our first available coach. As additional coaches join mOI Health Coach, their profiles will appear on this page so you can choose the coach who is right for you.
Can I have extra calls or meet in person?
Your programme includes two video consultations, one at the start and one at the end. Anything beyond those, including in-person sessions, is arranged directly with your coach and is not part of the £199 programme. You agree and pay for them separately with your coach, and mOI is not involved in those arrangements.
What happens after three months?
Your programme finishes with your wrap-up consultation. After that you can renew through mOI, stop, or continue working with your coach directly on terms you agree between you. The programme does not renew automatically, so you will not be charged again unless you choose to buy another one.
What if I need to rearrange a consultation?
Either consultation can be rearranged free of charge by giving your coach at least 48 hours' notice, as often as your coach agrees. If you miss a consultation without letting your coach know, they will offer you one further date at no cost. If you miss that one as well, that consultation is treated as delivered.
When do I book my wrap-up consultation?
Your wrap-up consultation can be arranged with your coach at any point in the final four weeks of your programme. It is included in the £199, so there is nothing further to pay. If it has not taken place by the time your programme ends, it lapses, so it is worth agreeing a date with your coach in good time.
Can I get a refund?
Yes, within limits. If you change your mind within 14 days of buying and your first consultation has not yet taken place, you get a full refund.
If your first consultation has already taken place and you cancel within those 14 days, we refund you £59, which is the £199 you paid less £140. That applies whether or not you have had your wrap-up consultation. The £140 reflects your coach's preparation, the consultation itself and the written plan that follows it. After 14 days, no refund is due.
Full details are in our Terms and Conditions of Sale.
If your first consultation has already taken place and you cancel within those 14 days, we refund you £59, which is the £199 you paid less £140. That applies whether or not you have had your wrap-up consultation. The £140 reflects your coach's preparation, the consultation itself and the written plan that follows it. After 14 days, no refund is due.
Full details are in our Terms and Conditions of Sale.
What if my coach cannot continue?
If your coach becomes unable to complete your programme, we will either arrange another coach to finish it or refund the part of the price that relates to the sessions you have not had. We will tell you which applies.
mOI Clinical
What is mOI Clinical?
mOI Clinical is the version of mOI built for clinicians. It lets the specialists and health professionals who look after you see the health record you are already building, so that care carries on between appointments rather than restarting at each one. You stay in control of your record and decide who can see it.
It is coming soon. If you would like to be told when it launches, let us know at hello@moihealth.com.
It is coming soon. If you would like to be told when it launches, let us know at hello@moihealth.com.
Will mOI Clinical cost me anything?
Your mOI membership stays free. If your clinician offers a continuous care subscription or a virtual appointment through mOI, they set their own price for that and you decide whether to take it.
Can I invite my own clinician?
Yes, once mOI Clinical launches. The invitation works both ways, so you can invite your clinician or they can invite you.
Billing and payments
How do I pay for tests?
Tests are bought through the mOI website or app. Browse what is available, choose what is right for you and pay in one place. For blood tests, the £99 home visit fee is added as a separate line at checkout.
What payment methods do you accept?
We use third party payment providers, such as Stripe, so you have a choice of payment options. We accept all major credit and debit cards, and flexible options such as paying over time through Klarna. Your provider may require extra security checks, for example Verified by Visa, which is outside our control.
When will I be charged?
Tests are charged at the point of purchase. mOI Health Coach is charged in full when you buy it. Membership is free, so there is nothing to pay and no recurring charge.
Can I get a refund?
For tests, you have a 14-day right to change your mind, though deductions may apply once a kit has been sent or a sample received. For mOI Health Coach, see the refund answer in the Health Coach section above. Full details of our refunds and returns policy are in our Terms and Conditions of Sale.
Can I use insurance or claim expenses?
mOI does not bill insurers directly. Depending on your policy, you may be able to claim test or coaching costs as a health expense, so it is worth checking with your insurer. We can provide receipts and invoices on request.
Data and privacy
How is my health information protected?
Your data is encrypted in transit and at rest, and held on secure infrastructure. Only you have access to your account, and you decide who else sees your information.
We work to recognised standards: mOI Health is a UKCA marked Class I medical device, our quality system is built to ISO 13485 standards, and we are working towards ISO 27001 certification. Our Privacy Notice explains exactly what we collect, why, and who we share it with.
We work to recognised standards: mOI Health is a UKCA marked Class I medical device, our quality system is built to ISO 13485 standards, and we are working towards ISO 27001 certification. Our Privacy Notice explains exactly what we collect, why, and who we share it with.
Do you share my data with third parties?
Only where it is needed to provide the service you have asked for, or where you have given us explicit consent. That includes our laboratory partners, who process your samples, and, if you buy mOI Health Coach, your coach.
We may also use anonymised or pseudonymised data for research and to improve our products, as explained in our Privacy Notice. We do not sell your personal data.
We may also use anonymised or pseudonymised data for research and to improve our products, as explained in our Privacy Notice. We do not sell your personal data.
Do you use my data for research?
Only with your consent, and you can withdraw it at any time. Where data is used for research it is anonymised or pseudonymised, and our Privacy Notice explains what that means in practice and what safeguards apply.
Can I delete my data?
Yes. You can ask us to delete your personal data at dataprotection@moihealth.com. Our Privacy Notice sets out your rights, how to exercise them, and the limited situations where we have to keep certain records for longer.
Biobanking
What is biobanking?
Biobanking means securely storing a portion of your sample after your test has been processed. Rather than discarding it, mOI preserves it so it can be used in the future.
Why does mOI biobank samples?
Three reasons. First, it means we can re-run or expand your tests without you needing another blood draw. Second, as new testing methods become available, we may be able to apply them to your existing sample, so your investment in testing grows over time. Third, with your permission, de-identified samples may contribute to immune health research, helping build a broader understanding of how immune conditions develop and vary across people.
Do I have control over my sample?
Yes, fully. Biobanking only happens with your explicit consent. You can refuse consent, opt out at any time, or request that your sample is destroyed. Choosing to do any of those things has no effect on your ability to receive your results.
Results and support
How should I use my results?
Use them to understand your health more clearly, see what is changing over time, and go into clinical conversations better prepared.
mOI helps you make sense of your data. It does not tell you what to do with it. Decisions about your health, including whether to change a treatment or pursue a referral, should be made with a qualified healthcare professional who knows your full history.
mOI helps you make sense of your data. It does not tell you what to do with it. Decisions about your health, including whether to change a treatment or pursue a referral, should be made with a qualified healthcare professional who knows your full history.
What should I do if I'm concerned about my results?
Speak to your GP or specialist. If something in your results worries you, your clinician is the right person to help you understand what it means.
As an mOI member you also get 10% off GP consultations through our partner Doctor Care Anywhere, so you can talk your results through with a qualified doctor without a referral or a long wait.
mOI is not an emergency service. If you need urgent medical attention, contact your GP, call 111, or go to your nearest A&E.
As an mOI member you also get 10% off GP consultations through our partner Doctor Care Anywhere, so you can talk your results through with a qualified doctor without a referral or a long wait.
mOI is not an emergency service. If you need urgent medical attention, contact your GP, call 111, or go to your nearest A&E.
Does mOI provide medical advice?
No. mOI gives you personalised health information, context and insights based on your data. It does not diagnose conditions, recommend treatments or replace the expertise of a clinician. Think of it as making you better equipped for the conversations that matter, rather than a substitute for having them.
How do I contact support?
Email the mOI team at support@moihealth.com. For anything about your personal data, email dataprotection@moihealth.com.
What if I have trouble accessing my account?
Email support@moihealth.com and we will help you get back in.