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Things You’re Probably Wondering

About mOI and immune health

What is mOI?
mOI is a personal immune health platform. It combines advanced health testing, multi-modal tracking, and AI-powered insights into one connected view of your health over time.

Most people collect health information in fragments. A blood test here, a GP appointment there, results that never talk to each other. mOI brings it all together so you can start to see patterns, understand what's changing, and feel more in control.

'mOI' and 'mOI Health' are trading names of OtoImmune Limited, the company that develops and operates all mOI products, services, and digital platforms. When you see either name on our website, in our communications, or in your results, they refer to the same registered organisation. All purchases, data processing, and services are provided by OtoImmune Limited.
What is immune health?
Your immune system has three jobs: defending against threats, tolerating everyday exposures, and repairing after stress or illness. When those three things stay in balance, you feel well. When they drift out of balance, you might notice fatigue, recurring infections, gut issues, skin changes, inflammation, or symptoms that come and go without a clear cause.

Immune health isn't just about whether you catch colds. It's connected to your energy, your hormones, your gut, your mood, and your long-term wellbeing. Understanding it means understanding how all of those systems work together.
What is a biomarker?
A biomarker is a measurable signal of what's happening inside your body. It might come from your blood, your stool, or other tissues, and it reflects how your organs, hormones, immune system, and metabolism are functioning right now.

Common examples include CRP, which indicates inflammation, vitamin D, which affects immune function, and autoantibodies, which can signal early immune dysregulation. Tracking biomarkers over time helps you understand your personal baseline, spot changes, and see how your lifestyle or any treatments might be influencing your health.
Why does mOI focus on immune balance rather than boosting?
Because boosting isn't the goal. Your immune system doesn't need to be stronger. It needs to be balanced.

A well-functioning immune system defends, tolerates, and repairs. Problems tend to arise when one of those functions gets too active or too sluggish, not because the immune system isn't working hard enough. Generic boosting approaches don't account for your individual biology and can sometimes make things worse. mOI helps you understand your own baseline so you can support balance in a way that's actually right for you.
Why is immune health so important?
Your immune system is involved in almost everything your body does. It influences your energy levels, your gut health, your hormones, how you recover from illness or exercise, how much inflammation you carry, and your long-term health outlook.

Most people only think about their immune system when something goes wrong. mOI helps you understand it before that point, so you can make more informed decisions, spot changes earlier, and have better conversations with your clinicians.

Product

How does mOI work?
mOI gives you everything you need to understand your immune health in one place. Here's how it works.

1. Join as a member and build your profile. Start by setting up your immune health profile. Log your current treatments and medications, connect your wearables like Apple Health and Google Health (Fitbit coming soon), and record your health history in My Journey, including diagnoses, family history, and key life events.
2. Start tracking. Log symptoms, treatments, medications, and appointments as they happen. Track supplements and lifestyle factors daily. Everything relevant to your immune health, in one place as you go.
3. Order your health tests. Choose from genomics, precision immune blood panels, and gut health testing. A trained phlebotomist comes to you at home, your sample is processed by a UKAS-accredited laboratory, and your results come back into the app as part of one integrated picture, not isolated numbers on a page. Tests are available to members and priced separately.
4. Get integrated insights. mOI connects your wearable data, tracking logs, and test results. Oto AI surfaces patterns across all your data points, revealing discoveries you wouldn't find from a single test alone.
5. Share your health story. Generate a clinician-ready summary letter and share it with your doctor, specialist, family, employer, or insurer. Arrive at every appointment prepared and ready to be understood.

The longer you use mOI and the more data you add, the more meaningful your picture becomes.
What makes mOI different?
Most health tools give you one thing: a tracker, a test result, or a piece of content. mOI integrates all of them. Your symptom history, your test results, your lifestyle data, and your AI-powered insights sit in one place, connected and growing over time.

We also go significantly deeper than standard health testing. Advanced blood biomarkers covering 50+ markers, gut and microbiome analysis, autoantibody testing, and optional whole genome sequencing. Not the same panels you can get anywhere else, interpreted in isolation. Data that's built specifically around immune health, linked to everything else you're tracking.
Who is mOI for?
mOI is built for anyone navigating immune health, whether you're searching for answers, managing a condition, or staying ahead of risk. Here's where people tend to find it most useful.

Exploring symptoms Something's not right, but you don't have answers yet. Your results look "normal", but you don't feel it. mOI helps you track symptoms to spot what's changing, understand what to test next so you get answers faster, and bring clear evidence into appointments so you're taken seriously.

Recently diagnosed You've got a diagnosis. Now it's about understanding what it actually means for you. There's relief, but also uncertainty around decisions, side effects, and conflicting advice. mOI helps you track symptoms and treatments to see what's helping and what isn't, spot the difference between side effects and warning signs, and arrive at appointments with a clear timeline so conversations are more focused.

Navigating flares Your symptoms come and go, but that doesn't make them any less disruptive. mOI helps you track patterns and triggers to act earlier, compare symptoms and results to know when treatment isn't working, and build the evidence to push for more effective care.

Supporting someone You're there for a loved one and trying to make sense of it all. Information is fragmented, appointments are short, and it's easy to miss what's changing. mOI helps them keep their symptoms and care in one place, so you can follow their journey together, understand what's changing and what's worth acting on, and go into appointments with a clear record that supports the conversation.

Staying vigilant A family member's been diagnosed, or you know your background puts you at higher risk. You're not being anxious. You're being smart. mOI helps you combine your genetics, history, and data to understand where your risk sits, focus your efforts where they make a real difference, and track over time to catch small shifts before they become something bigger.

Feeling stable Things are in a good place right now. The goal is to keep it that way. mOI helps you track symptoms and biomarkers to confirm that stability is real, monitor trends over time to spot shifts before they become flares, and understand what's normal for you so not every change feels like something to worry about.

Optimising health Your baseline is good, and you want to build on it. You track everything. Except this. mOI helps you test and track your data to measure real biological impact, understand how training, stress, and diet affect your immune health, and stay ahead of silent changes before they become a problem.mOI is built for anyone navigating immune health, whether you're searching for answers, managing a condition, or staying ahead of risk. Here's where people tend to find it most useful.
Is mOI a medical service?
No. mOI is a registered Class I Software as a Medical Device that gives you personalised health information and insights based on your data. It's designed to help you understand your immune health more clearly over time.

mOI doesn't diagnose conditions, recommend treatments, or replace your relationship with your clinician. It's built to complement your care, not substitute for it. If you have concerns about your health, speak to a qualified healthcare professional.
Can I use mOI without taking a test?
You can, but we'd suggest you consider starting with one. Here's why.

Your data needs a biological foundation. The app tracks your symptoms, history, and lifestyle, but without test data, it's missing the biological layer that makes everything else meaningful. Insights are only as good as the data behind them.

You'll get answers faster. Testing early gives mOI the baseline it needs to start identifying patterns, spotting changes, and helping you understand what's going on, not just what you're feeling.
The more you test, the more connected your picture becomes. Each test adds a new layer. Blood biomarkers, gut markers, autoantibodies, and genomic data all work better together than any one of them does alone.

If you're not ready to test straight away, you can still become a member and access the app to start tracking. The full picture comes together when your biological data is in the mix. Upload of existing results will be available soon.

mOI doesn't diagnose conditions, recommend treatments, or replace your relationship with your clinician. It's built to complement your care, not substitute for it. If you have concerns about your health, speak to a qualified healthcare professional.
Where can I access my data?
Almost all of your data is in the mOI app. Your test results, symptom tracking, health history, insights, and any data you've uploaded are all stored in one place and accessible whenever you need them.
Can I upload my own test results?
Upload of existing data will be available soon.

Health testing

What tests are available?
mOI offers tests targeting a different layer of immune health. For full details on what's included in each, visit ‘Our tests’ page.

Whole Genome Sequencing: your genetic blueprint. A one-time, clinical-grade map of your entire genome from a blood sample. Your DNA doesn't change, so this becomes a permanent reference point that makes every other test and insight more meaningful over time.

Immune Core: your full health picture. A comprehensive blood panel covering 50+ biomarkers across hormones, stress, iron, thyroid, cholesterol, and more. This is where most members start.

Gut Health: gut health, made clearer. Bloated, constipated, or feeling off after eating? Stool-based markers that measure inflammation, antibodies and blood, such as faecal calprotectin, secretory IgA (sIgA), and qFIT, give a clear picture of what's going on inside.

Gut Health+: a deeper look at your gut. Everything in Gut Health, plus deep microbiome sequencing. Gut Health shows you the problem. Gut Health+ helps you figure out why.

Gut Autoimmunity: immune activity in your gut. When a stool test isn't enough. Checks your blood for signs of coeliac, Crohn's, colitis, and similar conditions. One important thing to consider when purchasing and before your sample is taken: you need to have been eating gluten regularly for at least 6 weeks for your coeliac results to be accurate. If you've been avoiding gluten, your results may not reflect your true immune response.

Thyroid & Endocrine Autoimmunity: your hormones, in focus. Always tired, gaining weight, or running cold? This panel checks the immune drivers behind the most common hormone and thyroid conditions.

Joints & Connective Tissue Autoimmunity: joint and tissue inflammation. For joints that ache, stiffen up, or swell for no clear reason. Covers the key autoantibodies behind rheumatoid arthritis, lupus, Sjogren's, and related conditions.
How does testing work?
You'll need to be a paid mOI member to access testing, and tests are priced separately. Browse and select your tests on the mOI website, then complete your purchase. All tests will be sent to you by post. For blood tests, after your kit has arrived, you'll need to book a phlebotomist to take your blood at home or a location convenient to you. It's important to wait for your kit before booking your phlebotomist to make sure you don't miss your appointment window. Phlebotomy is billed separately: a £99 service fee will be added as a separate line item at checkout. This isn't included in the cost of your test. For gut health tests, once your kit has arrived, it will contain everything you need, together with clear instructions, for you to be able to collect your sample at home.

A trained phlebotomist comes to you at a time that works between 8am and 3pm, Monday to Wednesday. They take your blood sample and centrifuge it on-site before it moves anywhere. Centrifugation spins the sample to separate serum from cells, which has to happen before transit to preserve the integrity of your results. Most at-home testing services skip this step, leaving whole blood sitting in a postal tube while it degrades. mOI phlebotomists do it at the point of collection, the same way a hospital would. They then handle delivery to the lab themselves. You don't need to do anything except be there.
How do I take my sample?
It depends on the test. For blood tests, you don't take your own sample at all. A trained phlebotomist visits you at home (or a location convenient to you), collects your blood via a venous draw from your arm, centrifuges it on-site to preserve sample integrity, and then personally sends it to the lab on your behalf. For gut health tests, you need to take your own sample, and the kit includes clear instructions for collecting your stool sample at home, which you then return by post in the envelope provided directly to our lab.
What's the difference between blood and gut tests?
Blood tests show what's happening in your body right now, across your immune system, hormones, nutrients, and metabolism. Add Whole Genome Sequencing and you also get the genetic picture underneath it all, not just how your body is functioning today, but how it's built.

Gut tests focus specifically on the gut as an immune environment. Around 70% of your immune system sits in the gut, so stool markers like faecal calprotectin, secretory IgA (sIgA), and qFIT, combined with microbiome analysis, give a picture of gut inflammation, barrier health, and microbial activity that blood tests alone can't provide.

Many members use both for a more complete view.
How long does it take to get results?
It depends on the test. For Whole Genome Sequencing, we aim to get your results to you within 6 weeks of your sample reaching the lab. For all other tests, we aim for 10 working days. Occasionally it takes a little longer for reasons outside our control. Turnaround times are estimates, not guarantees, and all test purchases are subject to our Terms and Conditions of Sale.
Where will I see my results?
Most results appear directly in the mOI app, linked to your health record. They sit alongside your tracking data and insights rather than arriving as a standalone report. For some tests, including certain gut health results, you may receive a PDF report instead of in-app results. Where this applies, it will be made clear at the time.
What can I learn from my results?
That depends on which test you've taken. A blood test shows how your immune system, hormones, nutrients, and metabolism are functioning right now. A gut test shows what's happening in your digestive system and how it's interacting with your immune health. Whole Genome Sequencing shows how you're built at a genetic level and adds context to everything else. Visit ‘Our tests’ page to learn more about what each test covers.

Over time, and combined with your symptom tracking, your results help you see patterns, understand what's changing, and have more informed conversations with your clinician.

mOI doesn't tell you what's wrong. It helps you understand more about what's happening.
How often should I test?
It depends on where you are in your health journey. For most members, retesting once a year gives you a meaningful picture of what's changed. If you're managing an active condition, navigating a flare, or making significant lifestyle changes, testing more frequently can help you track what's shifting and what isn't.

Whole Genome Sequencing is a one-time test. Your DNA doesn't change, so once you have it, it works as a permanent reference point for everything else.

For blood and gut tests, your data and symptom history will help guide when retesting makes sense. mOI will surface suggestions and insights based on what you're tracking over time.
Are the tests reliable?
Yes. All tests are processed by UKAS-accredited laboratories using clinical-grade standards. The same methods used in NHS and private diagnostic settings. Your sample is collected by a trained phlebotomist, centrifuged on-site before it moves anywhere, and handled through a tracked chain of custody all the way to the lab. Every step is designed to make sure your results are as accurate as possible.
What are the limitations of the tests?
mOI tests provide health insights. They don't diagnose medical conditions, and they're not a substitute for clinical assessment. Your results shouldn't be used to make health or treatment decisions on their own.

Some areas of the science, particularly microbiome research, are still developing. We're clear about what's well-established and what's still emerging, and we don't overstate what the data can tell you.

If your results raise questions, the right next step is always a conversation with your GP or specialist.
What happens after I purchase a test?
Your kit will be dispatched to you. If you ordered a blood test, once it arrives you can book your phlebotomy appointment at your home or a location convenient to you. Appointments are available between 8am and 2pm, Monday to Wednesday. Phlebotomy is billed separately: a £99 service fee will be added as a separate line item at checkout. This isn't included in the cost of your test. Your phlebotomist collects and processes your sample and sends it to the lab. For most tests, results are back within 10 working days of your sample reaching the lab. For Whole Genome Sequencing, allow up to 6 weeks. You'll receive a notification in the app when they're ready. For gut health tests, once your kit arrives it will contain everything you need, along with clear instructions for collecting your sample at home.
What if there's an issue with my sample?
If a sample fails due to an issue on our side or with one of our laboratory partners, we'll repeat the test at no charge. If a sample fails for reasons such as the instructions weren't followed or items weren't returned correctly, an additional fee may apply. Full details are set out in our Terms and Conditions of Sale.

Membership

What does membership include?
Membership gives you access to the full mOI platform. That includes the mOI app, AI-powered insights, access to our health testing, educational content and resources, GP consultations through our partner Doctor Care Anywhere, member events, and biobanking of your samples. Membership is designed to grow with you. The more data you add and the longer you track, the more meaningful your insights become.
Do I need to be a member to purchase tests?
Yes. Tests are available exclusively to paid mOI members, priced separately. Membership gives you access to the app and platform that makes your results meaningful, so the two are designed to work together.
How much does membership cost?
Monthly membership is £24.99 per month, billed monthly.

Annual membership is £16.99 per month, billed annually at £203.88. That's a saving of over 30%.

Membership fees may change from time-to-time. Please see our Terms and Conditions of Sale for more information regarding fee changes and how we’ll notify you.
Can I cancel my membership?
Yes, you can cancel at any time via your account settings. Cancellation will take effect at the end of the current billing period, after which your access to the mOI app and other services will cease. If any test results become available after your membership ends, we'll deliver them to the email address held in your account. Please make sure that address is accurate and up-to-date at the point of cancellation. Please see our Terms and Conditions of Sale for full details on how cancellation works, refunds of fees and other payments and any applicable notice periods.
What happens if I cancel?
mOI is a members-only platform. Access to the app and all its benefits requires an active paid membership. If you cancel, you’ll retain full access until the end of your current billing period. After that, your membership and platform access will end. Cancelling your membership doesn’t automatically cancel any outstanding orders for Services placed during your membership. Those orders will continue to be fulfilled in accordance with the relevant service contract and our Terms and Conditions of Sale. To cancel an order, email us at support@moihealth.com. If results from an outstanding order become available after your membership has lapsed or been cancelled, we’ll deliver them to the email address held in your account. Please make sure the email address held in your account is accurate and up-to-date at the point of cancellation. If you have any difficulty accessing your results, contact us at support@moihealth.com and a member of our team will help. For full details on your account and data, please refer to our Terms and Conditions of Sale.
Can I use mOI without a membership?
No. Membership is required to access the mOI app, testing, and platform.
What happens to my data if I cancel?
Please refer to our Privacy Policy for full details on data retention, how we store your data and your statutory and other rights following cancellation. Please refer to our Terms and Conditions of Sale for details on accessing mOI after cancellation.

Billing and payments

How do I pay for tests?
Tests are purchased separately from your paid membership. You can add tests when you first sign up or come back and purchase them at any time through the mOI website or app. You'll be able to browse available tests, select what's right for you, and complete payment in one place. For blood tests, a £99 phlebotomy service fee will be added as a separate line item at checkout. This isn't included in the cost of your test.
What payment methods do you accept?
We use third party payment processing services to purchase our Services, such as Stripe, to give you choice in your payment options. For example, we accept all major credit and debit cards in addition to providing flexible payment options such as paying overtime through Klarna. Extra security may be required by third-party providers as part of any payment process (e.g. Verified by Visa). We don’t control this process.  
When will I be charged?
For monthly membership, you're billed on the same date each month from the day you join. For annual membership, you're billed upfront for the full year. Tests are charged separately at the point of purchase, whether that's when you first sign up or any time after. For full details, please see our Terms and Conditions of Sale.
Can I get a refund?
We offer refunds in accordance with applicable law and in certain other circumstances. Please see our Terms and Conditions of Sale for full details on our refund and returns policy.
Can I use insurance or claim expenses?
mOI doesn't bill insurers directly. Depending on your policy, you may be able to claim membership or test costs as a health expense. We'd recommend checking directly with your insurer. We can provide receipts and invoices on request.

Data and privacy

Is my data secure?
Yes. All data is encrypted in transit and at rest. We follow industry-leading privacy and governance standards. Only you have access to your data on your account, and only you decide who can see your results.
Our laboratory partners may access certain parts of your data as part of processing your tests and assisting with any queries. Please see our Terms and Conditions of Sale and Privacy Policy for full details.
Do you share my data with third parties?
We share certain parts of your data only to the extent required to provider goods and services to you and to facilitate your membership or to the extent you give us explicit consent to do so. We may use, amongst other things, anonymised or pseudonymised data internally and with selected partners from time to time. Please refer to our Privacy Policy for full details on how your data is collected, used, stored and shared.
Can I delete my data?
Yes. Please see our Privacy Policy which sets out your rights in relation to your data and how to exercise them.

Biobanking

What is biobanking?
Biobanking means securely storing a portion of your sample after your test has been processed. Rather than discarding it, mOI preserves it so it can be used in the future.
Why does mOI biobank samples?
Three reasons. First, it means we can re-run or expand your tests without you needing another blood draw. Second, as new testing methods become available, we may be able to apply them to your existing sample, so your investment in testing grows over time. Third, with your permission, de-identified samples may contribute to immune health research, helping build a broader understanding of how immune conditions develop and vary across people.

Your sample is an asset. Biobanking means it keeps working for you.
Do I have control over my sample?
Yes, fully. Biobanking only happens with your explicit consent. You can refuse consent, opt out at any time, or request that your sample is destroyed. Choosing to do any of those things has no effect on your ability to receive your results.

Please see our Privacy Policy and consent notices for full details.

Results and support

How should I use my results?
Use them to understand your health more clearly, see what's changing over time, and go into clinical conversations better prepared and better informed.

mOI helps you make sense of your data. It doesn't tell you what to do with it. Any decisions about your health, including whether to change a treatment, pursue a referral, or investigate something further, should be made with a qualified healthcare professional who knows your full history.
Can I share my results with my doctor?
Yes. In the app, go to Settings and select Letter to Clinician. We'll email you a formatted summary within 48 hours that you can share directly with your GP or specialist.

This is one of the most important things we built mOI to do. Too many people go into appointments without the evidence they need to be taken seriously. The more data you've tracked and the more tests you've taken, the stronger that letter becomes, so it's worth building up your record over time. mOI is designed to help you advocate for yourself.
Does mOI provide medical advice?
No. mOI gives you personalised health information, context, and insights based on your data. It doesn't diagnose conditions, recommend treatments, or replace the expertise of a clinician. Think of it as making you better equipped for the conversations that matter, not as a substitute for having them. Please see our Terms and Conditions of Sale and Terms and Conditions of Use for more information.
What should I do if I'm concerned about my results?
Speak to your GP or specialist. If something in your results worries you, your clinician is the right person to help you understand what it means and whether anything needs to happen next.

As an mOI member, you also have access to a discounted GP consultation through our partner Doctor Care Anywhere, where you can discuss your results directly with a qualified doctor.

mOI isn't an emergency service. If you need urgent medical attention, contact your GP, call 111, or go to your nearest A&E.
How do I contact support?
You can reach the mOI team at support@moihealth.com. Further details can be found in our Terms and Conditions of Sale.
What if I have trouble accessing my account?
Contact us at support@moihealth.com and we'll help you get back in. Further details can be found in our Terms and Conditions of Sale.